Ads designed in multiple sizes and orientations to fit across different site layouts.
Animated GIF ad.
High-fidelity mockups showing optimal ad placements across web page layouts.
The SAT is one of College Board’s flagship programs, and keeping it front of mind for test-takers required consistent retargeting year-round. I concepted and designed the full suite of banner ads, pulling from both photography and illustration depending on the campaign, and layering in animated GIFs where engagement data called for it.