HF × Time Out

The HelloFresh x Time Out partnership brought together two cultural forces to celebrate authentic global flavors through food, positioning HelloFresh as a true authority in world cuisine. I collaborated on art direction for the shoot, ensuring every frame aligned with the campaign’s four distinct visual aesthetics and the elevated standard that a brand partnership of this scale demands. From surface and prop selection to lighting and composition, the work was built to perform across paid social, CRM, display, and print.