Eat Real

Factor’s Q2 food photography campaign was a deliberate push to elevate the brand’s visual identity, moving away from product-only imagery toward a more editorial, lifestyle-driven approach. I art-directed the shoot, overseeing styling, surface and prop selection, and on-set direction to elevate the presentation of Factor’s meals. The goal was to position Factor as premium fuel for driven, aspirational people, with every frame built around Michelin-inspired plating, shallow depth of field, and a bold commitment to blue as a dominant brand color.