AP Ads

Advertising, Marketing, Digital Art

Each year, the AP program runs social campaigns to reach both new and returning students, from enrollment pushes to exam prep tips. I concepted and designed static and animated ads across both campaigns, working closely with the marketing team to test what drove the highest click-through rates.

Fall 2020 Campaign

Static ads for Facebook and Instagram.

Animated ads for Facebook and Instagram.

Longer-form animations for Facebook and Snapchat, built to carry more information and a stronger call to action.

Spring 2021 Campaign

A student enrollment campaign focused on the advantages of joining AP. Static and animated formats designed for Facebook and Instagram.

Banner ads in multiple sizes extended the campaign’s reach beyond social media.

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