CB.org

Art Direction, Illustration, Digital Art

College Board’s illustration style had always relied on monoline design: clean, scalable, and proven. But as design trends shifted, there was appetite for something more colorful and dimensional. Working with ManyPixels, an on-demand design service, I art directed a full illustration overhaul, guiding their designers through concept and feedback to build a new style that rolled out company-wide within the year.

Illustration Evolution
A style matrix showing how the illustration system developed over time, with the monoline approach consistent throughout the different iterations.
New Style
The new style introduced color, depth, and a directional light source that gave each illustration a sense of dimensionality.
Examples of other illustrations made as part of the redesign.
The new illustration style applied to the College Board College Search tool landing page.

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