The concept is 1950s retrofuturism: an old-fashioned ice cream parlor that makes buying a scoop feel like an event. The design leans into that era's vision of the future through geometric forms, strong diagonals, a restrained color palette, and chrome finishes alongside robots and spacecraft as decor.
Logo
The logo combines an ice cream cone and a robot head, two symbols that capture the brand's dual identity. The mark breaks into four pieces: the electric current, the drip, the cone, and the scoop. All curves are circle-based; all angles run at 45 degrees.
Style guide
TYPOGRAPHY: Mekanik leads the type system, chosen for its stoic, futuristic personality. Eurostile and Franklin Gothic round it out as secondary faces.
COLOR: Each of the 12 brand colors ties back to a specific cultural or material reference. Red, for example, nods to the classic American 1950s diner.
The style guide covers proper usage across every brand element, keeping the presentation consistent and distinctively Retr-O-Cream across all formats. Download the full style guide here.
Collaterals
Promotional posters for three of the brand's twelve flavors, printed at 36" x 24" for subway platforms and bus stops.
The website gives visitors a look into the brand's story and what sets Retr-O-Cream apart from other ice cream parlors. You can visit the full website here.
Full-scale 3D renderings of the shop, showing how the brand extends to furniture, serving counters, and wall decor.
Installation Photos
