HelloFresh

Brand Design, CRM, Paid Social

HelloFresh’s marketing calendar moves fast. Peak seasonal moments, limited-time offers, and a constant demand for high-quality creative at scale. As Senior Designer, I owned visual execution across CRM and paid social, making sure every touchpoint felt on-brand, intentional, and built to perform.

Part of HelloFresh’s recent brand refresh, these emails help reposition the brand as the leading meal subscription service. I kept visual consistency tight across every send, from layout and typography to photography and color, while pushing the creative to stay sharp and unexpected.
These ads supported two LTO campaigns, Free Apps for Life and Free Desserts for Life, extending HelloFresh’s visual identity across formats while capturing attention in a fast-moving social feed.

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