Free Desserts for Life

Free Desserts for Life was a limited-time campaign for HelloFresh, giving new subscribers a complimentary dessert with every box. I led art direction end-to-end, handling concept development, photographer direction, prop styling, and color palette to build a visual identity that felt cohesive and craveable. The campaign ran across paid social, CRM, landing pages, and the homepage, making consistency across formats a central creative challenge.