Factor

Brand Design, CRM, Paid Social

Factor operates at a different frequency. A premium meal delivery brand with a dedicated athletic audience and a major social media presence, it demands design that is restrained, strategic, and high-impact all at once. As Senior Designer, I owned visual execution across CRM and paid social, working within a tight color palette where every decision had to earn its place.

These emails reflect Factor’s premium positioning, where visual discipline is the point. I kept the aesthetic clean and intentional across every send, letting photography and typography carry the weight without overcomplicating the layout.

Designed for an audience that moves fast and expects more, these ads had to cut through a crowded feed while staying true to Factor’s restrained visual identity.

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